Blue Tribe to Enter Singapore Market

Blue Tribe's plans to expand market, Tim Horton's entry into India. Heritage Foods' new product, Bikanerwala's Bikano now made in Hyderabad and Alpino Health Foods' announcement - past week was buzzing with major events in the vegetarian & vegan food segment in India

Blue Tribe to Enter Singapore Market

blue tribe foods

Food technology startup Blue Tribe Foods is all set to launch its products in Singapore, as part of its plans to expand into Southeast Asia. It is the first Indian alternative protein brand that produces plant-based mock meats. It is also the first plant-based meat brand from India to pursue the international expansion plan.

Mumbai-based Blue Tribe recently got investment from brand ambassadors and celebrity couple Anushka Sharma and Virat Kohli. Its product range includes chicken nuggets, chicken & pork sausages, chicken & mutton keema, chicken momos, mutton & chicken patties. The mock meats are available for sale on its own website and Nature’s Basket, Benzers, Foodhall, and Society Stores, besides retail stores.

With a view to reduce its carbon footprint, the brand recently partnered with The Disposal Company, an authorized plastic recycler. Both the companies will work on ethical recovery and safe disposal of plastic used in the products’ packaging.

 

Tim Hortons to Open 300 Stores in India

tim hortons canadian coffee

Renowned Canadian coffee chain Tim Hortons is all set to launch its first store in India in New Delhi, followed by Punjab, later this year. It is also planning to open over 300 outlets in the next 10 years.

According to Tim Hortons India CEO Navin Gurnaney, the brand is teaming up with AG Café – a joint venture owned by Apparel Group and Gateway Partners. India launch marks the food and beverage chain’s fourth country in the Asia-Pacific after Thailand, Philippines and China. Tim Hortons currently operates over 5,100 restaurants across 13 countries. With the Indian launch it will be competing directly with Starbucks, which has 224 stores in India (as of last August).

David Shear, President of RBI International (parent company of Tim Hortons) said: “We’re committed to serving India the premium quality coffee and delicious foods that Tims' fans in Canada and around the world love. This launch in India is another critical step in our continuing international expansion plans.”

 

Premium Badam Milk from Heritage Foods

heritage food premium badam milk

Hyderabad-based Heritage Foods launched an all-new premium ‘Badam Charger’ made with real almond pieces. It is the new addition to the company’s list of value-added products portfolio.

The premium almond drink is made of toned milk, sucrose, milk solids, almonds, cardamom extract, natural flavor and turmeric extract. It has no artificial flavors, colors and ingredients, but contains 6g of added sugar per 100ml. the drinks comes with 120 days of shelf life when refrigerated.

Initially introduced in Hyderabad, the ‘Badam Charger’ will be launched across India soon. It is available on e-commerce websites and, general/modern trade stores including Heritage Parlors and Happiness Points.

 

Bikano Opens Hyderabad Plant

bikano snacks brand

New Delhi-based snacks and sweets brand Bikano entered the South Indian market by opening its plant in Hyderabad. Currently, the brand is focusing on entire Telangana market and and would target the rest of southern states gradually. The brand is owned by Bikanervala Foods Pvt Ltd.

After lot of research & analysis in the southern market, Bikano decided to begin the production of namkeens and sweets at its Hyderabad plant. The products will be supplied in Telangana, Andhra Pradesh and Maharasthra states. The brand is looking forward to creating a lasting production and supply footprint in the South. It will also launch few other products to cater to the palate of South Indians, said Bikano’s Director Manish Aggarwal.

 

Alpino Health Foods Raises Funds on Klubalpino health foods range

Indian nutritious breakfast brand Alpino Health Foods announced that it raised an undisclosed amount in a revenue-based financing round from patron investors on the Klub platform.

A part of this capital will be utilized for branding, marketing and building the team. Alpino is one of the few Indian brands that got a deal from four Sharks recently. The Gujarat-based company was founded by six friends – Chetan Kanani, Priyank Vora, Hiren Sheta, Mahatva Sheta, Milan Gopani and Umesh Gajera.

Alpino is well-known for its varied range of peanut butters produced in smooth & crunch formats – dark chocolate smooth, natural, chocolate, coconut and organic – available in unsweetened & sweetened flavors.  The other products include Almond Butter, Super Muesli, Apple Cider Vinegar, Peanut Butter Powder and Organic Green Tea.

In a press release, Alpino Health Foods’ Co-founder and MD Chetan Kanani said, “With Klub, we felt like talking to a partner who is equally invested in making us a successful brand. We are planning to use these funds to expand our digital footprints and create more awareness about our brand and hire across verticals.”

bevzilla instant coffee cubes

IDAM House of Brands Acquires 40% Stakes in Bevzilla

The FMCG conglomerate will initially invest $1 million in the vegan coffee-tea curator brand Bevzilla

D2C conglomerate IDAM House of Brands acquired 40% stakes in food & beverage brand Bevzilla, curator of India’s first 100% vegan instant coffee cubes. IDAM plans to invest $1 million towards Bevzilla’s new product development, marketing and team building.

Ananta Capital-backed IDAM is a house of FMCG brands on a mission to make multiple consumer brands accessible to everyone. Bevzilla was co-founded by Divisha Chaudhry and Anurag Chhabra in September 2020. The 100% vegan brand is a healthier alternative to other coffee brands.

Bevzilla’s vegan coffee cubes are absolutely sugar-free and infused with organic date palm jaggery. Divisha and Anurag came up with the concept after the unending work-from-home schedules during Covid-19 pandemic triggered a rise in coffee consumption in every household, thereby increasing sugar intake of people.

Founders of IDAM House of Brands and Bevzilla

Being the sole producer of instant coffee cubes, Bevzilla clicked with consumers instantly and witnessed remarkable sales last year. The brand is now planning to expand its reach by creating various products in markets across various GCC countries like Dubai.

Besides coffee cubes, the brand offers instant iced tea in Peach Passion, Lemon Mint, blueberry, Apple Cinnamon, Cranberry, Mango, Orange, Strawberry, Lichi, Watermelon, Cherry, Green Apple, Vanilla and Black Currant flavors.

The company also manufactures Hot Chocolate Mix (made from 100% pure cocoa and organic date palm jaggery) and healthy teas (Chamomile green tea, Mint green tea and Moringa green tea). Bevzilla is currently available in over 100 retail stores including The New Shop, Nilgiris, Foodhill, etc. The vegan coffee-tea products are also available on Bevzilla’s own website and Amazon.

Making the announcement, IDAM Founder & CEO Aakash Anand, “Bevzilla has carved a niche in the beverage industry and attained expertise, making it a potential brand for acquisition. We’re delighted to be working together and hope to achieve the 100-crore ARR target in the coming two years.”

IDAM Co-founder & COO Saahil Nayar said: “(We're) Exhilarated about this acquisition and newest addition of Bevzilla - India’s first & only Instant Beverage Cubes brand to our family at IDAM House of Brands. While as founders Aakash Anand and myself find ourselves at crossroads almost every other day, this was one such crossroad where seeing the dynamic and young Anurag Chhabra & Divisha Chaudhry made it an easy choice.”

Bevzilla’s Co-founders Divisha and Anurag said, “While looking for instant and healthier options for a cup of coffee, we came up with an idea of Bevzilla. As people are leaning towards a healthier lifestyle that is also easy to make and less time-consuming, we find our product, Instant Coffee Cubes, to be the perfect solution. With IDAM, the company looks forward to expanding and reaching a market, both nationally and internationally where the product receives the recognition it deserves.”

Both the companies are now looking forward to providing the customers with an enriching, instant and healthy experience of pure flavored coffee, iced tea milkshakes and much more.

skippi ice popsicles flavors

Skippi Ice Pops Partners With Swiggy Instamart

The Hyderabad-based ‘Shark Tank India’ brand is currently busy increasing its production capacity to meet the rising demand for ice pops

India’s first ice-popsicle brand Skippi Ice Pops has teamed up with Swiggy Instamart. The association allows Skippi to deliver its ice pops quickly to the customers in 17 cities across India – in just 45 minutes.

The tie-up also enables the Hyderabad-based brand to be a part of the retail products in the ever-increasing quick commerce service segment. Owned by Kabra Global Products Pvt. Ltd, an offshoot of M/s Prabhat Udyog (India), Skippi was founded in April 2021 by husband-wife duo Ravi Kabra and Anuja Kabra.

The ice popsicles are available in 6 flavors – Raspberry, Orange, Mango Twist, Bubblegum, Cola and Lemon. They are all made of high-quality, natural ingredients and are 100% free from artificial flavors, colors, preservatives, sweeteners. Since the ice popsicles are manufactured, distributed and retailed in liquid form, there is no need for refrigerating the packs across the supply chain.

Customers can freeze the popsicles for 8 hours and enjoy them for the next few days. Even if left in refrigerator for many days, they won’t turn into ice cubes but remain soft and crunchy.

A box of 12 Skippi Ice Pops with all the 6 flavors is priced at Rs 240 and a bag of 36 pops at Rs 666. The yummilicious products are currently available in 660 retail stores in Hyderabad and over 2,200 outlets across India. They’re available on Amazon, Flipkart and Qtrove as well.

Skippi’s Co-founder and CEO Ravi Kabra told AYUVE that their brand has been drawing huge response from the customers on Swiggy because of the latter’s fast delivery service. “With the onset of summer, we’re getting repeated orders. That’s the reason why we partnered with Swiggy Instamart. We are also getting opportunities from other food delivery partners. But for now, we’re focusing on scaling up the production at our manufacturing unit near Shamshabad in Hyderabad, because the demand is way too high. We’ll soon get on board as many players as possible in the D2C segment.”

Skippi Ice Pops was one of the exhibitors for FRO Expo Hyderabad 2022 held from March 12-13 at Hitex Exhibition Centre in Hyderabad. The event served as a platform for over 150 ready-to-partner brands to showcase their products to 5000-plus investors.

“Consumers and distributors recognized our brand from Shark Tank and readily tried the ice pops. Despite having a team of 10 at our stall, it was overcrowded. We were overwhelmed with the response and feedback,” Ravi added.

It may be mentioned here that Skippi Ice Pops created history by receiving a whopping Rs 10 million for 15% equity in the first edition of Shark Tank India. In fact, it was the first brand to pitch an ‘All-Shark Deal’ in the show.

nomou plantbased vegan gelatos

Nomou Gelato: A Vegan Son’s Wish Fulfilled

From operating a catering service to owning India’s popular plant-based ice-cream brand, here’s the journey of the founders of Mumbai-based Nomou Vegan Gelato - Samir & Hemali

Summer is already here and the season is just incomplete without one indulging in lip-smacking ice-creams. And vegan ice-cream brand Nomou is leaving no stone unturned to satiate the taste buds of the health-conscious millennials, through its assorted flavors.

Hemali & Samir with their kids
Hemali & Samir with their kids

The Mumbai-based brand has carved a niche for itself in the Indian vegan dessert segment. More than an ice-cream, Nomou is actually a plant-based, handcrafted artisanal gelato. Its makers, wife-husband duo, Hemali Gala and Samir Pasad, like to define their product as ‘No-Moo’ – meaning no to cow’s milk.

Having been born into a vegetarian family, Samir and his father decided to turn vegan overnight, about two decades ago. “It all started after we attended a yoga conference in 1992 and learned about health and environmental issues caused by dairy and animal-based products. We bid adieu to milk, curd, ghee, honey and sweets, which were part and parcel of our diet. My wife Hemali wasn’t a vegan initially, but owned it up a few years later. We’ve raised our daughter and son – 18 & 15 years now – vegans. We’re a proud vegan family,” Samir told AYUVE.

Well, it wasn’t an easy journey for Hemali. She turned vegan after her daughter Svea Aariyeh was born. She depended on dairy alternatives like soy milk to meet the additional demand for nutrition during her second pregnancy. Her efforts paid off and her son Aarav was born healthy. Despite having the choice of consuming dairy, the children decided to be vegans.

While Samir is a computer graduate, Hemali is from finance background and a trained chef. They turned entrepreneurs in 2013 by co-founding Vegan Bites, a meal delivery and catering service, and served a wide variety of plant-based cuisines to their customers; everything except desserts and ice-creams, since milk forms their key ingredient.

“My son’s friends used to mock him for not eating ice-creams. An upset Aarav once requested us to make ice-cream an exception in his diet and this made us to work on the vegan dessert. Our 15 years of experience in food and beverages industry came in handy for us and we created our gelatos in 2016, using plant-based milks,” he explains.

Hemali started experimenting with dairy alternatives like almond milk, soy milk and coconut milk. She went for natural sweeteners like jaggery and restrained from using preservatives, artificial flavors, colors and GMOs. And bingo, she came up with the best plant-based, dairy-free, sugar-free, creamy, artisanal gelatos that every vegan and lactose-intolerant would love to binge on, that too guilt-free.

Initially, the couple offered the products for free in their catering service and to the buyers at farmers’ markets, to get genuine feedback. Later, they sold the desserts under their ‘Vegan Bites’ brand in Mumbai and Pune. They launched Nomou in 2020, after the plant-based vegan gelatos became a huge hit with ice-cream lovers, thanks to the public and social media.

“All the flavors are made in small batches to minimize processing. We don’t use more than 3-5 ingredients in each flavor. The raw ingredients are sourced from local markets and organic farmers, to lessen the carbon footprint during transit. Also, our manufacturing facility is 100% vegan and there won't be any traces of milk, nuts or soy in our vegan gelatos,” Samir informs.

Asked about the impact of Covid-19 pandemic, Samir agrees that the sales did drop during the lockdowns due to logistical issues and manpower crunch. They have a team of nine employees now and are planning to expand the business, to meet the growing vegan market demands.

Currently, Nomou offers 22 flavors including Bourbon Vanilla, Saffron Pistacho, Fresh Mango, Cacao Nibs, Paan and Notella. Thandai and Mix Berry Blast are the new additions to their menu, this Holi season. But, salted caramel has been the bestseller since November-December.

“Our plant-based vegan gelatos are priced a bit higher than that of our competitors. However, given our popularity, the high-quality ingredients we use and the uncompromising taste, people are willing to buy and re-buy our ice-creams. Surprisingly, our customers include more flexitarians than vegans, which only means that we're successfully bringing about a change in the eating habits of Indians - all the while satisfying their cravings for sweet foods, but without the guilt,” he hastens to add.

Nomou's plant-based gelatos are available on their own website and on e-commerce sites like Vvegano, Wildermart, Greend and Urban Platter in 500 ml tubs. They are also available in retail stores in Mumbai, Pune, Surat, Goa, Jaipur, Delhi, Hyderabad, Bengaluru, Chennai, Indore and Kolkata.

vegan dukan plant-based online website

Six E-Marketplaces for Sustainable Food in India

Here’s a low down on a few of the best e-commerce websites in India known for sustainable food products

The good food movement is driving innovation in the sustainable product industry. Several conscious brands are manufacturing a wide array of sustainable food products, and these products are easily available across the country through e-marketplaces. Be it snacks, super foods, breakfast, ingredients, baking essentials, spices, desserts, meat substitutes or alternative proteins, almost every online store is offering organic, vegan, natural and plant-based food range, to cater to the exclusive needs of their customers.

On that note, take a quick look at the best e-commerce websites in India known for sustainable food products.

Conscious Food

conscious food sustainable food

A pioneer in India since 1990, Conscious Food initially used to cater to a small group of believers from a store at Malabar Hill, Mumbai. Today, the company is trusted for organic food online and across India. It was founded by a Mumbai-based eco-nutritionist and naturalist farmer Kavita Mukhi and acquired in 2004 by KMS Ahluwalia.

The company uses traditional methods of processing for the preservation of nutrients and taste of the products. It focuses mainly on the health and wellness of customers and environment besides better market access and economic returns for organic farmers. The brand’s website has everything organic, sustainable, natural and locally sourced. Categorized into immunity-building, gluten-free weight loss and weight gain, the products’ range includes nuts, grains, pulses, superfoods, spices, flours and wholesome bites like khakra, digestive organic mix, masala chai, honey, cow ghee, seven-grain mixed atta, etc.

Besides its own website, the Conscious Food products can be found mostly on every e-commerce aggregators like Amazon and Big Basket; also in top retail chains across India like HyperCity, Spencer’s Star Bazaar, Nature’s Basket, etc.

Vvegano

vvegano emarketplace

Vvegano is all about ethical shopping. All the food and nutrition products available here are ethically sourced and hence cause least damage to climate – strictly no animal products. It was set up with the objective of changing the way people shop and caters to the needs of vegans, vegetarians and lactose intolerants, flexitarians and non-vegetarians.

Its founder and vegan activist Clive D’Souza believes that veganism is for everyone and online store to be “activism rather than business”.  Vvegano has everything – supplements, frozen and non-frozen meats (plant-based and vegan) chocolates, sweets, beverages, snacks, fermented foods/drinks, dairy & dairy alternatives and groceries (including mock meats and dairy alternatives). It has accessories and lifestyle products, too. It ensures same-day delivery in Mumbai through hyperlocal delivery services and through courier service at a specific location in India.

Well Curve

wellcurve online shop

The motto of Well Curve is simple – healthier eating made affordable. Founded by Nikhil Mehra, it is India’s first integrated platform of leading brands, which are into health, wellness and lifestyle.

The e-commerce site is a right opportunity for people to get connected with the conscious brands that are into making curated and handmade products – vegan diet, keto-friendly, gluten-free and PCOS-friendly. In a nutshell, it believes in ‘simplified healthier lifestyle’.

It sells many types of products (of nearly 80 brands) under the categories of breakfast, kids’ range, beverages, nutritional supplements, dry fruits, seeds and berries, sugar substitutes, grocery and superfoods. Protein bars, peanut butter, muesli, jiggery, stevia, honey, coffees and teas, organic groceries, cookies and kids’ snacks are the most sought-after products on Wellcurve.

Besides a blog section, available on almost all the sustainable online stores, it has a ‘Talk to Experts’ section where the customers can interact with nutritionists, fitness and yoga trainers, dieticians, dermatologists, weight management consultants and health & wellness coaches.

Brown Living

brownliving marketplace

Launched in 2019 by earth advocate Chaitsi Ahuja, Brown Living is India’s first plastic-free, sustainable online store for guilt-free, mindful food & beverages and eco-friendly lifestyle products. All the products here are proudly Made-in India and evaluated for environmental impact.

While creating awareness among people about sustainable living and conscious consumption, though the online shop, Chaitsi’s Brown Living team is avidly supporting afforestation, slow living and fashion, zero-waste lifestyle, sustainable farming, natural ingredients, biodegradable packaging, fair trade, ethical sourcing and resource conserving methods for production and use.

The eco-conscious foodies can happily shop for sustainable food in its ‘Eat & Drink’ section where there are over 500 products available. The product variety ranges from healthy, gourmet, packed and ready-to-eat foods to cereals, grains, baking essentials, snacks, ethically sourced honey, juices, health drinks and beverages.

The site also offers gifts that grow, corporate gifts, gift cards & hampers and gifts for special occasions like Holi, weddings and baby showers. Their products are delivered to all metros and certain non-metro cities in India.

Greend India

greend india vegan keto hamper

The e-commerce platform came into being in 2019, after two frustrated vegans came together to bring about a change in the Indian vegan market. Greend India was co-founded by Sephra Abraham and Sana Shaikh; they both shared the idea of sustainable living and reducing carbon footprint. They were equally disappointed with the lack of vegan options in India, which prompted them to launch India’s first 100% vegan hamper service. The same developed into an online store in no time.

The site now provides easy accessibility for customers to affordable vegan products, while serving as a hassle-free platform for the manufacturers to expand their customer base. Greendindia’s product list is vast; groceries include wide range of dairy replacements, mock meats, protein, nutrition & health, staples, snacks, fresh produce and beverages. There is bakery and dessert section, too. The vegan hampers are irresistible, for they consist of assorted chocolates, snacks, food, desserts and meats – customizable. The online shop is into pan-India delivery.

Vegan Dukan

vegan dukan sustainable products

If you’re searching for everything plant-based, then Vegan Dukan is the place to look for. The Bengaluru-based online store was founded in 2019 by Sagar N Mehta, after about 6 years of market research. It is a one-stop bazaar for curated nutrition and protein products. What started in a rented flat in the beginning turned into a huge warehouse over the years!

The e-commerce platform offers a vast range of dairy-free products like butter, milk, cheese and tofu to premix tea and coffee powders, tempeh, whiteners and creams. It also has a large collection of vegan/ plant-based FMCG products like meat alternatives, sweets, nut butters, beverages, oils, groceries, sauces, baking essentials and much more; you just name it, they have it. The products are delivered across India.

oats and oat milk

Oat Milk Rides on the Ethical Living Trend

Thanks to the ethical living trend, non-dairy and plant-based milk sales, especially oat milk products, are on the rise in the recent past, especially in USA. Several brands are catching up on the trend and introducing new products.

Vegan Creamer Brand nutpods Launches Barista Oat Milks

California-based creamer brand nutpods is the latest to debut in the Oat milk segment. The plant-based vegan creamery company launched zero-sugar Barista Oat Milks, which are tailor-made for espresso drinks.

The new collection is available in Original Barista Oat Milk and Cinnamon Dolce Barista Oat Milk flavors. While the Original gives a smooth and creamy base to lattes, the Cinnamon Dolce adds a sweet spiced flavor to the drinks – with no added sugar per serving.

According to Alanna Coker, Customer Care Associate of nutpods, the two flavors have been designed specifically for coffee-lovers who like to make barista-quality lattes, cappuccinos and iced macchiatos at home. The new non-dairy vegan line is available in over 15,000 retail stores across USA and, on nutpods’ own website and Amazon. Though shelf-stable, the oat milks should be refrigerated after opening and consumed within 7-10 days.

The plant-based vegan sweetened and unsweetened creamers of nutpods, made from coconut and almonds, have been a craze in USA since its launch in 2013. However, the brand believes that the oat milks would draw more ethical-living and health-conscious customers who are looking for an alternative to soy, almonds, coconut and cashew milk.

For more info, visit: www.nutpods.com

Starbucks

starbucks new oat milk line
PC: Facebook (@Starbucks)

A few days ago, international coffee chain Starbucks launched Iced Toasted Vanilla Oat Milk Shaken Espresso. The drink features a signature Blonde espresso shot mixed with Oat milk and infused with caramelized vanilla flavoring. This is in addition to the Iced Brown Sugar Oatmilk and Iced Chocolate Almond Milk flavors available on the Starbucks’ ready-to-go vegan menu.

In 2021, the coffee brand launched bottled oat milk Frappuccinos (Dark Chocolate Brownie and Caramel Waffle Cookie). It teamed up with Swedish brand Oatly, to deliver the oat milks across its worldwide stores. Starbucks has been offering a variety of non-dairy beverages made with coconut milk (since 2015) and almond milk (since 2016).

For more info, visit: www.starbucks.com

Coca-Cola’s Simply

coca cola's simply oat milk line
PC: Twitter

Last year, popular MNC The Coca-Cola Company debuted the plant-based segment with oat milk products under its ‘Simply’ brand. Available in Original, Vanilla and Creamy flavors, Simply Oat milks are gluten-free, lactose-free vegan beverages made with non-GMO oat extract, oat flour, cane sugar, natural flavors, sunflower oil and salt. They are designed to blend well with coffees like lattes and cappuccinos. Simply’s Alternative Dairy collection already includes Almond Milk range (Unsweetened Original, Original and Vanilla flavors).

For more info, visit: www.drinksimplybeverages.com

Oatly

Swedish brand Oatly is considered the most popular player in the Oat milk segment in USA. The company’s market share in the US, in the total dairy alternatives category, went up to 6% in 2021-22 from 4% the previous fiscal.

It’s Oat Milk menu includes Barista Edition, Organic, Chocolate, Orange-
Mage and Vanilla flavors. It also offers an extensive Chilled Oat Milk, Oatgurt, Cooking and Ice-cream line.

During Oatly Group AB’s Quarter Two results, CEO Tony Petersson, had said, “The oat category is rapidly gaining market share and surpassing other crop categories in our key geographies. We believe a majority of the market is wide open for the taking.

While nearly 70% of plant-based milk consumers have joined the category in the last 2 years in Oatly’s key market, its “oat-based products are available across 65,000 retail doors and over 60,000 food service locations, including coffee and tea shops across the globe.”

For more info, visit: www.oatly.com

Vegan Cookies: Upcycling Done Right

The ready-to-eat vegan cookies line is made from leftover oat pulp and vegan butter; launched at Natural Product Expo West in CA, USA.

renewal mill recycled food range
Renewal Mill's upcycled food range

Renewal Mill, an upcycled food company, launched a new range of vegan, climate-friendly and gluten-free cookies from upcycled ingredients. The Oakland-based company partnered with Miyoko’s Creamery, a plant-based dairy to create the soft-baked cookies.

The ready-to-eat cookie will be launched at Natural Product Expo West on March 9–12, 2022. It has been designed by chef Alice Medrich, who won the James Beard Award, and approved by Miyoko Schinner, Founder and CEO of Miyoko’s Creamery.

Miyoko's Creamery

The companies are also planning to bring out Chocolate Chip and Snickerdoodle cookies soon. The cookie line is made from two upcycled ingredients – Okara flour and European Style Cultured Vegan Butter from Miyoko’s. Okara flour is derived from soy pulp, considered a waste following soymilk production. It’s low-carb, grain & gluten-free and keto-friendly. The vegan butter is palm-oil free, non-GMO and certified USDA Organic. It is a leftover in Miyoko’s churning equipment, at the end of production.renewal mill's upcycled cookie made with miyoko's vegan butter

Renewal Mill has been fighting climate change and global food loss by upcycling by-products from food manufacturing into superfood ingredients and premium plant-based pantry staples. It recently launched an exclusive chef-driven, handmade vegan ice-cream flavour – Chocolate Salted Caramel Cupcake – in partnership with Salt & Straw, an ice-cream company based in Portland.

Miyoko’s Creamery is popular as “leading voice in the animal-free future of dairy”. It’s vegan cheese and butter collection has taken the epicurean world to the next level.

Indian Restaurant First in UK to Offer Vegan Paneer

The Dhabba, an Indian restaurant at Candleriggs in Glasgow has added yet another feather to its cap by including vegan paneer cheese in its menu. This is the first Indian restaurant in UK to offer plant-based version of paneer – handmade using soy milk – it's vegan paneer no tofu.

The Dhabba restaurant in Glasgow city (PC: Twitter @thedhabba)

The eatery has been serving a wide range of vegan cuisines from the past few years. But now, the paneer dishes are all set to spoil its vegetarian and vegan customers. The new menu has three dishes – Paneer Shimla, Palak Paneer and Paneer Makhani Masala.

While Paneer Shimla is made of paneer, peppers and onions, Palak Paneer has oodles of paneer and spinach leaves; Paneer Makhani Masala is prepared with cottage cheese in a tomato-based rich, creamy sauce.

Dhabba owner Navdeep Basi recently re-launched the menu to include more plant-based options like Subzi Tak-a-Tak (a medley of sautéed Indian vegetables like Indian squash, bitter gourd, cauliflower, aubergines and okra) and Khumb Gajar Mutter (a medley of carrots, mushrooms and green peas in a medium sauce of browned onions, tomato and ginger).

The restaurant is popular among the foodies in Scotland since 2002. It has extensive North Indian cuisine range, being served under different categories – à la carte, Pre  Theatre, Group Tasting, Lunch, Wine & Dine and Vegan.

A lavish vegan & vegetarian meal at The Dhabba

For example, the Vegan menu includes Starters, Vegetables, Tandoori Oven, Subzi Biryani, Side Dishes, Salads, Rice and Breads. Needless to say, all these are dairy and egg-free, but they retain the traditional flavors, richness and health benefits.

In a statement, Navdeep said, “The ancient art of Paneer making is something our chefs are very skilled at and we thought it would be good to create something special for our vegan customers. We have a totally bespoke vegan menu on offer for them which now joins our other chicken, lamb, fish and vegetarian menus. We have a large range of gluten-free dishes and are totally nut-free. It’s been interesting and flattering to see other restaurants around the globe following our lead.”

Traditional dishes chosen from across the Northern frontier of India and served with the finest ingredients, to give the foodies the authentic experience of dining – now, that’d be a gastronomic delight!

Vegan Eggs

Evo Foods Create Plant-based Boiled Eggs

Be it liquid eggs developed last year or the boiled vegan eggs, Evo products are nutrient-rich and close substitutes for poultry eggs

“Egg but not egg?”

“Yeh andaa nahi hai? (This isn’t egg?) I can’t believe… It tastes exactly like egg!”

“I don’t remember when was the last time I ate an actual egg! But I clearly remember the taste… and it (Evo) is exactly the same!”

These are many of the few reactions that Vegan Eggs - the first-ever heat-stable and plant-based boiled eggs, developed by Evo Foods, have evoked from the visitors to a recent event held in Jio Drive, Mumbai. The Mumbai-based company has been working on a substitute for chicken eggs, since its inception in August 2019. And guess what? It did succeed in “creating high-quality, affordable protein sources for the world,” as quoted by its co-founder and CEO Shraddha Bhansali.

Owner of Candy & Green – a vegan restaurant in Mumbai – Shraddha teamed up with Kartik Dixit, who is into animal welfare and climate change, to set up Evo Foods. The product is a close substitute to chicken eggs and is devoid of any animal hormones or antibiotics – a vegan’s.

Though plant-based, Evo’s boiled vegan eggs don’t compromise on texture, flavor, chemistry or nutritional values. As part of the project, the company initially compared the database of egg proteins with that of plant proteins being grown in India, on various parameters. Then, it selected proteins with the best match before creating the boiled eggs using its proprietary texturising technology. The end product is simply unbelievable and mouth-wateringly tempting!

As a result, these egg substitutes will help reduce carbon footprint to a great extent. All this and more, without compromising on taste and nutrition, while being cruelty-free; the vegans are going to love them. “We are extremely lucky to have a strong team of scientists and engineers who made this feat possible within just a year of R&D, including the lockdowns in India,” Kartik Dixit, co-founder and CEO, said at the event.

vegan eggs
An array of dishes made from Evo's liquid egg

Last year, Evo Foods developed liquid egg from moong dal (green gram), chick pea and pea protein. Besides being rich in Vitamin B12, D3 and BCAA, the liquid egg contains 11g protein per serving (100 ml). It looks like a whipped up egg and is absolutely cholesterol-free. It’s a perfect substitute to make scrambled eggs, omelettes, egg rolls or other dishes.

Currently, the company is in talks with a few quick service restaurant chains in Delhi, Mumbai and Bangalore. Both the products will be made available at these restaurants in March.

Goodmylk Acquires PRO2FIT

Plant-based dairy startup Goodmylk acquired domestic nutrition brand PRO2FIT.

Launched as a door-delivery service in 2017, Goodmylk grew into a national brand in no time with a wide distribution network on e-commerce sites like BigBasket, besides its own website.

The family-founded company currently produces a range of vegan products including cashew & oat milk, peanut curd, spreads, dips butter, cheese and paneer. In fact, Goodmylk already included the PRO2FIT products in its website.

GoodmylkSet up by wife-husband duo Payal and Saurabh Shah, PRO2FIT is known for its plant-based dietary supplements and wellness products. Both the companies came together, having shared their vision for attaining food security and creating a sustainable food future.

Goodmylk
Abhay Rangan, Co-founder, Goodmylk

In a statement, Goodmylk co-founders Radhika Datt and Abhay Rangan said that since the beginning, they aimed to increase food security through local, nutrient-rich plant-based foods. “It is important to balance claims of functionality with clean labels, price and taste. Nutrient-dense, clean label plant-based foods are the future, and we are excited to enable this with PRO2FIT on board.”

Payal-Saurabh felt that there is a “shift in focus of consumers towards preventive care and wellness, in terms of balanced and adequate nutrition in the form of external supplementation/ fortification.”

According to Good Food Institute-India, an expert nonprofit organization, global investment in the broader ‘smart protein’ sector totaled a record $5 billion in 2021, indicating a wide opportunities for growth and investment in Indian market.

sustainkart

Samantha Prabhu Invests in SustainKart

Actor Samantha Ruth Prabhu invested in Hyderabad-based SustainKart, towards the seed funding round. The undisclosed capital will be utilized towards marketing for customer acquisition and expansion of its offline retail stores of the e-commerce aggregator.

 

Launched in 2021 by Shilpa Reddy and Kanthi Dutt, SustainKart is India’s first-ever marketplace for sustainable products – cruelty-free, organic, biodegradable, upcycled, recyclable, earthy and durable. In all, it has more than 950 brands (including conscious alternatives, wellness and beauty products, nutrition and snacks, lifestyle and daily commodities) and 68,000 stock-keeping units.

“We are scheduling our first offline store launch in April. We already started partnering with entrepreneurs, who believe in sustainability to launch our franchise experience stores across India. We aim to launch 30 stores in the first year and a total of 100 stores in two years from now,” said Shilpa Reddy, Co-founder.

samanthaThe company is planning to develop strategic celebrity partnerships for its brands and also to attract capital investment, to grow the private label’s vertical.

Talking about Samantha, CEO and Founder Kanthi Dutt said, "She believes in the future and growth plans that we have for SustainKart. She has genuinely resonated with the philosophy of conscious consumerism. This is a beautiful association well thought of with someone who truly believes in clean & green living."

Announcing her association with the startup, Samantha Ruth Prabhu felt that the choice of consumers has been slowly gravitating towards more conscious and nature-friendly products. “Consumer brands have been launching their sustainable range of products, more so after the pandemic. I am backing the vision of  Shilpa Reddy and Kanthi Dutt in creating a community like ecosystem for the conscious buyers with SustainKart,” she told Financial Express.

laja

Desi Form of a Popped Cereal – LAJA

While popcorn is one of the most celebrated snacks in today’s world, there are also other grains that can be popped. Anyone who has visited the temples of Kerala has seen the offerings of popped rice, also known as parched rice or laja in Sanskṛt.

What is Laja? 

भृष्टानां शालीनां तण्डुलाः - लाजाः ।

(Ayurveda Rasayanam commentary on Astängahrdaya 1-6 / 36)

Laja is the product of rice obtained by roasting undried and unhusked rice paddy. This wisdom has been preserved since the 12th century CE, in a commentary by Hemadri, upon the 2nd century CE classic medical text, Astängahrdaya. Master clinician-scientist Hemadri tells us it is safe to eat parched rice.

 Qualities of laja 

लाजास्तृट्छर्घतीसारमेहमेदः कफच्छिदः ।।

कासपित्तोपशमना दीपना लघवो हिमाः ।

(Ashtanga Hṛdayam Sutra-Sthanam, chapter 6 sloka 36)

Laja is beneficial in trsna (thirst), chardi (vomiting), atisara (diarrhea), prameha (diabetic spectrum of disease ), medas (fat including adipose tissue), kapha, kāsa (cough), and pitta. It is dipana (lighting the digestive fires, carminative), laghu (easy to digest) and sheeta (cooling to the body) .

Laja is made from rice cereal which is inherently guru (heavy to digest) in its wet and unhusked raw form, unlike processed rice. Yet laja is laghu. The principles of food processing, known as samskara, transform this guru dravya (substance) into a laghu (easy to digest) dravya using heat. In the case of laja, roasting is the samskara that reduces the water content and makes the rice more easily readied for transformation by the human gut.

Culinary Recipes with Laja

Laja can be chewed as a snack by mixing it with a handful of raw coconut gratings and jaggery.

Laja can also be powdered after drying in the sun for about 15-20 minutes, then adding coconut, sugar, and ghee, mixing and eating immediately. This powdered laja is a specific snack made in the time of Ashtami Rohini, also known as Krishna Janmashtami in the North India. It occurs when the moon is in its stellar constellation sector known as Rohini. It occurs on the eighth night of Krishna Paksha in Bhadrapada Masa, which is the 8th night of the darkening (krishna) or waning moon, in the ancient month of Bhadrapaada in August-September. During this time when the weather is hot in the northern hemisphere, a food that is both easy to digest and which lowers pitta is highly medicinal.

Preparation of Laja Manda

Laja can also be made into a porridge called laja manda. Manda is a porridge. It is commonly used as a part of therapeutic diet guidelines when a person is sick with vomiting or diarrhea, because it is easy to digest and lowers the inflammation qualities of pitta in the irritated gut.

Laja manda is prepared by adding laja to water in the ratio of 1:14 and cooking on a low flame until the laja is fully cooked. This normally takes about 5-7 minutes. The super dilute liquid made through this process is known as laja manda.

तृष्णातीसारशमनोधातुसाम्यकरःशिवः।
लाजमण्डोऽग्निजननोदाहमूर्च्छानिवारणः ॥

(Caraka Samhita Sutra Sthana, chapter 27, sloka 254)

Transliteration: tr̥ṣṇātīsāraśamanō dhātusāmyakaraḥ śivaḥ|

lājamaṇḍō'gnijananō dāhamūrcchānivāraṇaḥ ||254||

(Ca.Sū., Chapter 27, Annapanavidhi Adhyaya)

Translation: The thin gruel of roasted (rice) paddy flour removes fatigue particularly in people ailing with weakened voice. The gruel water of roasted (rice) paddy flour alleviates thirst and diarrhea, maintains normalcy of tissue elements, is generally considered beneficial to health and even auspicious, stimulates agni and is effective in treating burning sensation as well as fainting.

The very dilute liquid made from paddy correctly is said to alleviate thirst and diarrhea, maintain normalcy of tissue elements and promote digestion. It is effective in treating diseases with predominant symptoms of burning sensation and fainting. Since it is predominantly aap mahabhuta (water element), it also replenishes the fluids in the body.

The unique combination of gunas in laja makes it extremely useful. When the digestion is weak in the heat of summer, or in cases of vomiting and diarrhea, pouring water onto fire will douse the fire to critical levels. Without digestive fire, we perish. This is why drinking too much water at once decreases our digestive fire. But in situations where fluids in the body are depleted, and the digestion is weak, laja manda serves as the perfect complement of gunas, as cooked water processed in laja becomes easy to digest. This dilute rice gruel steadily increases the digestive fire, and simultaneously replenishes the body fluids.

Laja manda can also be further processed by cooking with pippali (long pepper) and śunti (ginger), as these made any food even easier to digest. They light the digestive fires, clean the channels of the gut but also around the body where the food nutrients are trying to reach.

Studies show the advantages of cereal-based ORS (oral rehydration supplementation or salts) in replenishing electrolyte loss in diarrhoea. One study comparing the efficacy of cereal-based ORS and conventional glucose-based ORS concludes  –

“In clinical trials of children and adults with high-output diarrhea, such as in cases of cholera, the use of cereal-based oral rehydration solutions (ORS) compared with glucose-based ORS produced significant (20% to 53%) reductions in stool volumes. In one study the duration of diarrhea was shortened by 30%. In noncholera diarrhea in children, cereal-based ORS was as effective as glucose-based ORS.” 1

Laja manda is also a cereal-based solution as a meal for young children and malnourished or convalescing patients. Its action likely works on similar grounds.

Laja can be made into delicious snacks and can also be used therapeutically, thus becoming a must-have ingredient in the kitchen. While we enjoy experimenting with new and exotic dishes, it is also important to hold on to traditional recipes handed-down unbroken, because they are curated with intelligence and experience. In today's world, people often know only unhusked and polished white rice and brown rice, yet the use of paddy is still revered in traditional Bharatiya families and ayurvedic hospitals.

References

  1. Khin-Maung U, Greenough WB III Cereal-based Oral Rehydration Therapy. I. Clinical studies. 1991. The Journal of Pediatrics118(4 Pt 2), S72–S79.
    https://doi.org/10.1016/s0022-3476(05)81430-1.
Madhura Rasa

Madhura Rasa

Ayurveda mentions that the perception of rasa as taste in any food item originates from water. This implies that all the tastes have a predominance of jala-mahabuta, the essence of water. The different combinations of panchmahabhuta ~elements -- prithvi, jala, agni, vayu, akasha -- are responsible for the six different rasas. They are madhura ~sweet, amla ~sour, lavana ~salty, katu ~pungent, tikta ~bitter, and kashaya ~astringent. Each rasa has a characteristic combination of 2 of the elements. These tastes are certainly relevant for ahara (food) but also important when tailoring formulas for Aushadi(medicines).

मधुरो रसः शरीरसात्म्याद्रसरुधिरमांसमेदोस्थिमज्जौजःशुक्राभिवर्धन आयुष्यः षडिन्द्रियप्रसादनो बलवर्णकरः पित्तविषमारुतघ्नस्तृष्णादाहप्रशमनस्त्वच्यः केश्यः कण्ठ्यो बल्यः प्रीणनो जीवनस्तर्पणो बृंहणः स्थैर्यकरः क्षीणक्षतसन्धानकरो    घ्राणमुखकण्ठौष्ठजिह्वाप्रह्लादनो दाहमूर्च्छाप्रशमनः

Source: Charaka Samhita, Sutra Sthana, 26/43

Transliteration: madhurō rasaḥ śarīrasātmyādrasarudhiramāṁsamēdōsthimajjaujaḥśukrābhivardhana āyuṣyaḥ ṣaḍindriyaprasādanō balavarṇakaraḥ pittaviṣamārutaghnastr̥ṣṇādāhapraśamanastvacyaḥ kēśyaḥ kaṇṭhyō balyaḥ prīṇanō jīvanastarpaṇō br̥ṁhaṇaḥ sthairyakaraḥ kṣīṇakṣatasandhānakarō   ghrāṇamukhakaṇṭhauṣṭhajihvāprahlādanō dāhamūrcchāpraśamanaḥ

Translation:

The foremost is madhura rasa, often translated as sweet taste. Madhura is the Sanskrt term for appealing, sweet or pleasant. It is a combination of prithvi (earth) and jala (water). As these are the two heaviest elemental forces in nature, the substances which have the predominance of madhura rasa are sweet in taste, often juicy, usually heavy to digest. They are useful because they promote stability, strength and lusture in the body.

Sweet taste is most like the chemical structure of our body at birth, so it is the first food for babies in form of mother's milk. Food items with natural sweetness increases the anabolic activity and thus promotes the nourishment of dhatus, the body tissues. These bodily structures have functions and co-exist and transform into each other when needed.

The 7+1 dhatus are rasa dhatu, the body fluids inside, outside, and between the cells often called plasma or interstitium; rakta dhatu, the life-giving component of the blood; mamsa dhatu, the muscles that cover the bones and hide the vessels and nerves while giving strength for movement; meda dhatu, the types of fatty tissue that insulate and store information and energy; asthi dhatu, the bones and structures that hold the body up; majja dhatu, the contents inside bone, such as bone marrow where the blood cells are born, and the brain contained inside the skullbones; shukra dhatu, the reproductive tissues that serve to replicate to produce a new human being, including the sperm, ovum and all their accessory tissue involved in sexual functions; and ojas, the ultimate indicator of vitality, well-being, and immunity that gives both strength and resistance to diseases. Ultimately, we should understand what to eat to strengthen these tissues and rehabilitate them when needed.

Those foods with naturally sweet taste are loaded with jala and prithvi, interpreted as molecules of carbohydrates, vitamins and antioxidants, which provide solid nourishment to the body. Food items that are predominantly sweet usually have some laxative and carminative properties too, owing to their high fiber content. High fiber drags old food along and calls water into the gut, hence helping to relieve constipation and flow problems. Naturally sweet foods nourish the body, act as revitalizers, and calm our sense organs because they counter excess vata. These properties make sweet food items a remedy for people who want to gain weight with strength and vitality, if they can build a healthy digestive fire to digest them.

Sweet foods can also be useful for women having repeated miscarriages and spontaneous abortions. Used correctly, they remedy deficiency of breast milk. Every ayurvedic physician working with pregnancy and lactation in females has a list of local and seasonal foods and recipes to recommend.

Sweet taste has a pronounced effect on our mind and feelings, so madhura rasa is more about the experience of flavor and not only taste. Sweet taste provides the feeling of satisfaction, cheerfulness, love, compassion, and by calming the senses, they ground us. Persons with mental traits of chronic anger, violence, obsession, and frustration can interrupt these episodes by consuming food items with madhura rasa. Madhura rasa also acts as a brain tonic, improving the resilience of a person. Most madhura rasa foods are considered as sattvic components of the diet, if they are properly made to keep their essence. Many foods with sweet taste alleviate troubles of thirst, burning sensations, loss of sleep, pain and stiffness in the body. Those with roughness and loss of skin lustre should judiciously consume foods having madhura rasa. These enrich the diet with jeevaniya (invigorating) and bṛmhaniya (nourishing) as well as having soothing properties.

Food items with naturally sweet taste include dates, raisins, coconut, cashew. They also include fruits such as apple, banana, mango, melons, figs, and grapes, which are predominantly sweet when ripe. Naturally sweet foods also include vegetables such as sweet potato, carrots, sugarcane beets, and yams. Dairy items of milk, butter and ghee have naturally sweet taste. Some grains and cereals are also naturally sweet for the body, including rice, wheat, and barley. Jaggery and honey include naturally sweet components though they contain other tastes that render them beneficial and medicinal.

Naturally sweet food items should be eaten for their benefits after studying each one. Most people who have not learned about food ingredients, where they grow, how they grow and how they are harvested, stored, processed, and cooked, get confused by the complexity of flavors in items. They cannot distinguish what is naturally sweet taste.

Food items with added sugar such as candies, cakes, and syrups should be curtailed. The excess consumption of simple sugars and added sugars causes undesirable effects on health. Even the sages of ancient times warned that overconsumption of non-natural sweets may cause weight gain, obesity, loss of appetite, laziness, heaviness in body, indigestion, excessive sleep, respiratory troubles as cough and cold, vomiting. These conditions are due to increase in kapha dosha in body combined with dousing of digestive fires, which ultimately impairs the digestion processes and metabolism in body.

एवात्यर्थमुपयुज्यमानः स्थौल्यं मार्दवमालस्यमतिस्वप्नं गौरवमनन्नाभिलाषमग्नेर्दौर्बल्यमास्यकण्ठयोर्मांसाभिवृद्धिं श्वासकासप्रतिश्यायालसकशीतज्वरानाहास्यमाधुर्यवमथुसञ्ज्ञास्वरप्रणाशगलगण्डगण्डमालाश्लीपद- गलशोफबस्तिधमनीगलोपलेपाक्ष्यामयाभिष्यन्दानित्येवम्प्रभृतीन् कफजान् विकारानुपजनयति

Source: Charaka Samhita, Sutra Sthana, 26/43

Transliteration: ēvātyarthamupayujyamānaḥ sthaulyaṁ mārdavamālasyamatisvapnaṁ gauravamanannābhilāṣamagnērdaurbalyamāsyakaṇṭhayōrmāṁsābhivr̥ddhiṁ śvāsakāsapratiśyāyālasakaśītajvarānāhāsyamādhuryavamathusañjñāsvarapraṇāśagalagaṇḍagaṇḍamālāślīpada- galaśōphabastidhamanīgalōpalēpākṣyāmayābhiṣyandānityēvamprabhr̥tīn kaphajān vikārānupajanayati

Translation:

Those foods with madhura rasa are to be eaten in lesser quantities by people who suffer with cough, breathing difficulty, diabetes, thyroid problems, swelling in the body and excess weight gain. They create obstacles in the channels of the body when they are too plentiful and too heavy to be digested.  Eventually the undigested food creates not only blockages, but diseases that are today characterized by molecules and not by the faulty process that has resulted from these foods.

The judicious use of naturally sweet food articles at the right time of day and the right time of year helps to enhance vital life forces in the body and mind, therefore improving the strength, resilience, and general well-being of the person. Depending on the person, their VPK constitution, VPK states of health and disease, location, cureent weather, general climate, mental and physical strength, age, consistency of digestive fire, accustomed and habitual good foods, and access to good ingredients, a diet should in general include madhura rasa in the middle of the day, and increased amounts during the cold seasons when the digestive fire is high.

Avoiding all sweet foods for long periods is also as dangerous as eating too many. Understanding how to select a menu of foods with true madhura rasa and including them in a daily diet is the recipe to a strong, supple body and a centered and strong mind.

Picture: Photo by Nick Demou from Pexels

Kocoatrait

Kocoatrait – The Bean to Bar Story

Nitin Chordia is India's 1st Certified Chocolate Taster, Cacao Post Harvest Professional, and founder of Zero Waste, Planet Friendly, Plant Based, Sustainable Chocolates – Kocoatrait.

Kocoatrait

Ayuve caught up with Nitin on his trip to a Cacao farm in Andhra Pradesh. He was offering his consultation for a Cacao producer from the Godavari belt; third such project he is handling in the region. “I feel like I have a past-life connection with the region. Godavari delta is especially good for Cacao growing. The rich fertile soil is the highlight; and as far as Cacao is concerned the easily available ground water is the advantage here. This is like the Punjab of South where the farmers are every enterprising, hardworking, sincere, and believe that the soil is their mother. They take good care of their soil. The acreage is quite good here and the scope for expansion is good as well,” Nitin explains the increasing trend of growing Cacao in the coastal Andhra Pradesh.

His role begins when the fruits are ready to be picked. He helps them pick the right fruit and ensure the fermentation takes place right.

“We have come a long way as far as cacao fermentation is concerned. It is similar to wine, but when we are trying to achieve separate flavours, a bit of science is involved at the farm level. The farmer is interested in getting good price for his crop. We take care of the technical aspects,” he elaborates, “There are four to five factors that influence the flavours -

  • Varietal: For examples mangoes like Alphonso and Imampasand – wherever they grow, their flavour is determined by their variety – just like Cacao.
  • The Way We Ferment – Cacao is fermented differently for different outcomes.
  • Drying: If you don’t dry cacao well, the flavours will get affected. Just drying well will bring in flavour.
  • Roasting is Critical: However, roasting happens off the farm.

As a brand, Kocoatrait is committed to Planet Earth. Nitin explains how he and his wife Poonam ensured they built a sustainable Bean to Bar product.

We are a brand committed to Planet Earth, and this draws a lot of boundaries around us. We do not use any flavour oils in our chocolates. For instance, we have a Masala Chai Chocolate – we have the actual cardamom, cinnamon, black pepper and ginger- ground along with cacao to make the chocolate. Flavours come during the chocolate making processing and real natural flavouring is preferred.

For one of our most popular flavour, Espresso Coffee Chocolate – we roast the actual coffee beans along with Cacao.

While this does add cost to the product; it does give the option as the only completely sustainable product in the chocolate segment.

“We are a very transparent company. We give cost breakup of every single product including raw material and electricity and labour - it is all there to see on Kocoatrait website. My customers understand that if I am reducing cost, my profitability will reduce, in which case, I cannot continue to do sustainable products. My customer has to be someone, who cares about the planet and if he cares about the planet, he has no option but to buy my product.”

Nitin is originally a commerce graduate who went on to do his Master’s in Business Management from the US. “IT was the turning point in my life when I began to understand the importance and need for research in a scientific manner.  He came back to India, worked with Godrej’s Nature Basket- set up their systems. “This was also the time I tasted some of the best chocolates from across the world. Then I went to the US, worked for a few groceries retail brands. I also did my Chocolate Taster Certification. My wife is also a certified chocolatier. Back in India I worked as a consultant. I also worked with Paul & Mike. I set up the plant and business. I helped with setting up the machinery and I've set up all the initial recipes as well.”

Together Nitin and Poonam started Kocoashala – International Institute of Chocolate and Cacao Tasting - that takes pride of having trained most of the chocolate making professionals from around 17 existing chocolate making companies in India. “We employ scientific techniques from cacao processing to chocolate making. Most of our consulting is from our Cocoashala. We have been taking part in the annual exhibition at Amsterdam from 2015 onwards. Until 2017, we mostly had international students at our institute, which we started in Gopalapuram, Chennai. From 2017 onwards we began to get people from India wanting to be trained in chocolate tasting and making. If it was not for us, people getting into this business in India would have had tough time. In 2018, when we were at Amsterdam everyone started asking us to teach how to make sustainable chocolates. We saw a wonderful opportunity that can cater to any audience worldwide. We set for ourselves a goal that we will launch sustainable chocolates in 12 months.”

The couple did go back with 12 different types of sustainable chocolates, which continue to be on the menu till date including varieties like Chukku Coffee Chocolate, Red Rose, Salt, Cinnamon…

Kocoatrait is a completely sustainable brand contributing to circular economy. “Our business doesn’t cut a single tree. We have developed a proprietary packaging process using boxes made using cotton waste and Cacao husk. The resource is slightly scientific and a product of pointed research that helped us achieve a lot. We get it made for us, but control most of the process. We do screen printing on our chocolate wrapper using water-based ink instead of plastic done by differently abled people going by our inclusivity policy. For our e-commerce, we have introduced boxes that can be reused as five utility things – a tablet holder, mobile phone stand and desk organizer, a gift box or a bird house, a plastic bag dispenser… Our goal is to find ways of becoming even more sustainable,” shares Nitin.

Going forward on the sustainable path, Kocoatrait was first made available on the street it’s made, followed by Chennai city, followed by the various cities in India. It is yet to be supplied to stores in Bengaluru and Hyderabad. Innovation continues like the plum cake chocolate for Christmas that became so popular that it continues to be available for the rest of the year.

Ancient Reminders For Constructing A Wholesome Diet   

Diet is a basic requirement for our health and well-being. New ways to optimize our diet have always been a subject of interest for research. Dietary supplements like vitamins, minerals, herbal extracts, and many others have managed to grow in this background. Ayurvedic wisemen of yore also saw these needs and described 8 factors to evaluate the utility of food components for constructing a wholesome diet. Finding ways to access great ingredients for improving the overall balance of our diet, right methods of processing, and also ensuring optimal ways to digest and assimilate that food have been the prime focuses to optimize diet.

तत्र खल्विमान्यष्टावाहारविधिविशेषायतनानि भवन्ति |

तद्यथा- प्रकृति करणसंयोगराशिदेशकालोपयोगसंस्थोपयोकत्रष्टमानि (भवन्ति) ||

(Caraka Samhita, Vimana-Sthana chapter 1, sloka 21)

Transliteration:  tatra khalvimAnyaShTAvAhAra vidhi visheShAyatanAni bhavanti |

tadyathA-prakRuti karaNa saMyoga rAshi desha kAlopayogasaMsthopayoktraShTamAni (bhavanti) ||21||

Translation: These are eight specific factors of the method of constructing a diet: prakriti (nature), karana (processing), samyoga (combination), rashi (quantity), desha (place), kāla (time/stage of the disease), upayoga -samstha (rules for use) and upayoktra (consumer). || 21 ||

mother feeding baby girl

1  Prakriti 

Prakriti refers to the inherent nature of food articles and how this nature can be used to shift physiology according to the gunas involved.

For example, curd is heavy to digest, is hot in nature, balances vata, increases kapha. Curd is said to increase meda (fat tissue), shukra (reproductive strength), bala (strength), and agni (digestive strength). Because of its amla rasa(sour taste), it is helpful in aruchi (lack of appetite known as anorexia), curd is also shown to have saliva-promoting properties1 which will be useful in conditions of anorexia. Being vata hara in nature it helps to normalize the movements of vata and being agni krit it normalizes the digestion which are both disturbed in conditions of vishama jwara (chronic, unstable and recurrent fevers).

In addition, certain probiotic strains have been shown to inhibit growth and adhesion of a range of entero-pathogens like Salmonella. Because of its grahi and vata-hara nature it is beneficial in conditions of peenasa (runny nose known as rhinitis). The bacteria in curd help repopulate the bladder and natural microbiome in the pelvic openings thus being beneficial in mutra-kruchra (dysuria). It is useful in grahani (malabsorption syndromes such as IBS) as curd is grahi and agni krit in nature. Because it is inherently hot in nature, curd is not advised in diseases of raktapitta (bleeding disorders and heat in the blood), and due to its guru, adhishyandi and kapha pitta nature it is not conducive in cases of shotha (interstitial swelling from inflammation).

Such detail is provided for hundreds of food articles in the classic ayurvedic texts. Understanding the basic prakriti of ingredients and how to combine them for individual needs requires much attention. In general, each meal should be balanced by including all six tastes.

2  Karana 

Karana refers to the method of processing or preparation, sometimes called samskara, which includes dilution, application of heat, cleansing, churning, storing, maturing, flavouring, impregnation, and preservation.

For example, curd that is churned separates into the floating fat and the murky yellow-green water known as navaneeta (butter) and takra (buttermilk) respectively. Takra is a supreme food for alleviating edema whereas the curd from which it is born, promotes edema. Such processing or karana can potentially make a food's effect opposite to its original quality.

It also includes contact with time (think of oxidation) and utensils. While stainless steel is considered inert by modern parameters, it conducts heat and passes it on to the food, in different ways than stone or earthenware.

Therefore, food processes must be earnestly learned and understood, so that misinterpretations and misjudgments do not unintentionally aggravate imbalances to create stubborn diseases.

3  Samyoga

The combination of two or more food articles, known as samyoga (sam, with + yoga, joining) can create new effects, much as two colors combined can create a third color with completely different effects such as blue + yellow = green.

Pure authentic ghee and pure forest raw honey on their own are not deleterious. When combined in equal quantities of volume, however, the combination can be toxic and unfit for digestion, especially for those with low digestive power. A recent study done on the toxicity profile of ghee and honey in equal ratios concluded, “The formation of amadori product, decreased antioxidant enzymes and increased advanced glycation end product could be the possible cause of toxicity of equal ratio of honey and ghee.2 The sugar and protein reactions between components in each substance create complicated product compounds in the body that block the metabolism of essential amino acids, building blocks for making the body's proteins.

Some combinations enhance the benefits obtained from each ingredient and make a great flavorful combination, such as between rice and bean preparations such as dal, sambaar, raajma, or besan.

4  Rasi 

Rasi emphasizes the quantity of food intake and can refer to the whole meal amount or an individual ingredient. This is determined both by the agni, digestive power of an individual at that time in that season and climate; and by the hardiness of the individual's kukshi (stomach).

While in modern science quantity of food intake is given in terms of calorie intake, Ayurveda explains quantity with respect to the nature of food article and the volume it takes up in the stomach.

Acharya Kashyapa advises that half of your stomach should be filled with solid food, a quarter portion with liquids and the rest should be left empty for the doshas to work. The movement of vayu and the heat of pitta must have space for the proper digestion of food. However, if the nature of the food is laghu (easy for digestion), a larger amount can be ingested until one feels satiated. This is because laghu ahara is agni vayu mahabhuta predominant and therefore doesn’t hamper the digestive fire. However, there should be no feeling of compression, heaviness in the abdomen, cardiac area, or flanks.

5  Deśa

Deśa refers to the natural habitat and climate in which food is grown. Seasonally harvested fruits and vegetables that are locally grown are always more suitable because the body is most comfortable processing things made in the same water, air, and soil that it interacts with. While an occasional unusual dish will not harm a hardy digestive system, it is best to fill your meal components with locally grown produce. It also helps local farmers and reduces the burdens of transportation, called "food miles."

6  Kaala

Kaala refers to the state of the individual's wellness and illness, as well as to the time of food intake and the season in which a meal is eaten. For a healthy individual hunger should guide the time of food intake in the day, but a healthy individual will generally get hungry around the same time.

General guidelines advise eating only after giving enough time for the previous meal to get digested because a properly constructed diet is beneficial only if your body can properly digest and assimilate the food. Signs of proper digestion that each person should know for self-assessment include:

  • Clear belching (udgaara shuddhi) if at all
  • Feeling energized after the meal (utsaha)
  • Proper and timely excretion of stools and urine (yatochita vegotsarga)
  • Lightness of the body (laghuta)
  • Timely feeling of hunger and thirst (kshut pipaasa)

Chrononutrition a developing branch of science focuses on the importance of time of food intake, circadian rhythm, and health. For example in the case of lipid metabolism, irregular meals even with the same quantity of food have been shown to disrupt circadian rhythm in the liver, altering the gene expression of CYP7A1 and subsequently causing hypercholesterolemia.3

7  Upayogasamsthaa 

Beyond the basics of food, Upayogasamsthaa are guidelines that include logistics, hygiene, and etiquette that optimize the meal experience.

Eat food that is hot and fresh. Eat in a place you feel comfortable that is quiet, without direct sunlight, wind, or visual distractions. Have all necessary tools and utensils available. Neither hurry nor eat too slowly. Eat quietly and with utmost focus on the food, as the food experience is not only for your body, but also feeds the senses and the mind.

8  Upayoktaa

Upayoktaa addresses the particular needs and factors of the individual who consumes the food and what s/he is accustomed to eating. Often called saatmya, upayoktaa refers to the cuisine, foods, and ingredients a person is accustomed to having. If a person grows up with a certain type of food, the body's machinery learns to digest that food in childhood successfully. Thus, when the person is older, during times of illness and vulnerability it is important to eat foods that the body already knows how to digest.

Most importantly a diet becomes wholesome only when it is loved by the person having it.

Since ancient times, we know instinctively that diet has a major role in health maintenance, disease prevention, and treatment. When the outlook shifts from the current reductionist focus on a bunch of nutrients to a much broader holistic viewpoint, then we will move toward harmony of our mind and body in the ecosystems in which we lie and thrive.

References

  1. Babaee, N., Gholizadehpasha, A., Zahedpasha, S., Moghadamnia, Y., Zamaninejad, S., & Moghadamnia, A. A. (2011). Effects of milk curd on saliva secretion in healthy volunteer compared to baseline, 2% pilocarpine and equivalent pH adjusted acetic acid solutions. Indian journal of dental research : official publication of Indian Society for Dental Research22(4), 547–551. https://doi.org/10.4103/0970-9290.90294
  2. Honey and ghee - Aditi P, Srivastava S, Pandey H, Tripathi YB. Toxicity profile of honey and ghee, when taken together in equal ratio. Toxicol Rep. 2020;7:624-636. Published 2020 Apr 22. doi:10.1016/j.toxrep.2020.04.002
  3. Oda H. (2015). Chrononutrition. Journal of nutritional science and vitaminology61 Suppl, S92–S94. https://doi.org/10.3177/jnsv.61.S92