The Hyderabad-based ‘Shark Tank India’ brand is currently busy increasing its production capacity to meet the rising demand for ice pops
India’s first ice-popsicle brand Skippi Ice Pops has teamed up with Swiggy Instamart. The association allows Skippi to deliver its ice pops quickly to the customers in 17 cities across India – in just 45 minutes.
The tie-up also enables the Hyderabad-based brand to be a part of the retail products in the ever-increasing quick commerce service segment. Owned by Kabra Global Products Pvt. Ltd, an offshoot of M/s Prabhat Udyog (India), Skippi was founded in April 2021 by husband-wife duo Ravi Kabra and Anuja Kabra.
The ice popsicles are available in 6 flavors – Raspberry, Orange, Mango Twist, Bubblegum, Cola and Lemon. They are all made of high-quality, natural ingredients and are 100% free from artificial flavors, colors, preservatives, sweeteners. Since the ice popsicles are manufactured, distributed and retailed in liquid form, there is no need for refrigerating the packs across the supply chain.
Customers can freeze the popsicles for 8 hours and enjoy them for the next few days. Even if left in refrigerator for many days, they won’t turn into ice cubes but remain soft and crunchy.
A box of 12 Skippi Ice Pops with all the 6 flavors is priced at Rs 240 and a bag of 36 pops at Rs 666. The yummilicious products are currently available in 660 retail stores in Hyderabad and over 2,200 outlets across India. They’re available on Amazon, Flipkart and Qtrove as well.
Skippi’s Co-founder and CEO Ravi Kabra told AYUVE that their brand has been drawing huge response from the customers on Swiggy because of the latter’s fast delivery service. “With the onset of summer, we’re getting repeated orders. That’s the reason why we partnered with Swiggy Instamart. We are also getting opportunities from other food delivery partners. But for now, we’re focusing on scaling up the production at our manufacturing unit near Shamshabad in Hyderabad, because the demand is way too high. We’ll soon get on board as many players as possible in the D2C segment.”
Skippi Ice Pops was one of the exhibitors for FRO Expo Hyderabad 2022 held from March 12-13 at Hitex Exhibition Centre in Hyderabad. The event served as a platform for over 150 ready-to-partner brands to showcase their products to 5000-plus investors.
“Consumers and distributors recognized our brand from Shark Tank and readily tried the ice pops. Despite having a team of 10 at our stall, it was overcrowded. We were overwhelmed with the response and feedback,” Ravi added.
It may be mentioned here that Skippi Ice Pops created history by receiving a whopping Rs 10 million for 15% equity in the first edition of Shark Tank India. In fact, it was the first brand to pitch an ‘All-Shark Deal’ in the show.
