Plant-based dairy startup Goodmylk acquired domestic nutrition brand PRO2FIT. Launched as a door-delivery service in 2017, Goodmylk grew into a national brand in no time with a wide distribution network …
After years of extensive research and development, food technology company Agromatic Nutrifoods announced its foray into the alternative protein segment with the launch of a new plant-based meat brand ‘Letz …
As brand ambassadors and investors at the Indian Alt-Protein Brand Blue Tribe, Virat and Anushka will bring in more awareness to the cause, says Chief Commercial Officer Sohil Wazir Its …
Vegetarianism is not new to India and Asia at large. Consumer behaviour is different and what India needs a distinct approach when marketing plant based or animal based alt protein.
Europe dominated the meat substitutes market in 2018 with a share of 32.6%. Growing adoption of vegan diet in the region is a key factor influencing market growth.
