The Oral Thin Strips are available in two ranges – Disney Frozen Melts and Marvel Melts
India’s wholefood nutrition company Wellbeing Nutrition, in association with Disney, recently launched nutrition melts – Oral Thin Strips for children. These are the world’s first 100% USDA certified organic and plant-based nutrition melts.
The oral thin strips feature Disney Frozen characters – Anna, Elsa and Olaf – and Marvel Super Heroes – Iron Man, Captain America, Hulk, Thor and Black Panther. The nutrition melts were developed in collaboration with paediatricians, doctors and nutritionists from USA, to meet children’s nutritional needs.
The melt-in-mouth strips are power-packed with 16 critical multivitamins and minerals, prebiotic fibre, Omega-3, B12, D3 and added clinically studied immunity booster. They are available in Tropical Berries, Sweet Cherry, Strawberry Mint, Exotic Mango and Valencia Orange flavours. They are prepared from organic plants, fruits, vegetables and herbs collected from over 20 farms worldwide. These are sugar-free and have only Monk Fruit and natural fruit extracts.
According to Wellbeing Nutrition Founder Avnish Chhabria, these kids’ nutrition supplements were developed after 2.5 years of research and they easily melt on contact with saliva, without the hassle to swallow or chew. “They fortify good bacteria in gut, help build cognition and memory, absorb more calcium, prevent digital eye strain and give the benefits of daily essential nutrients needed for growth and development.”
Founded in 2019, Mumbai-based Wellbeing Nutrition uses new cutting-edge pharma technology and nanotechnology to produce various combinations of nutritional supplements. It offers a wide range of products like daily wellness, functional nutrition and kids’ organic nutrition.
The company is planning to launch over 20 stock-keeping units in the next few months. It will soon bring out new product lines and categories including collagen, protein, digestive fiber and women’s wellness products. Further, it is looking forward to expanding its presence in international markets like USA, UK and UAE, besides launching its products in Germany and the Middle East.