'Pune based health and wellness food company 'True Elements' becomes India's 1st food brand to be globally recognised as 'Clean Label' and '100 percent Whole Grain' certified
Sreejith Moolayil, Co-founder & COO shares, “We are True Elements are proud that our commitment to quality promised in validated by scientific testing. While we strive to continuously improve with these international validations, our consumers can be sure that our products are clean and good for them.”
Co-founded by Puru Gupta and Sreejith Moolayil, True Elements is India’s Nashta (breakfast and Snacks) brand which is built on the philosophy, ‘Food that Does Not Lie to you’.
True Element works on the principal of creating 100 percent true 100% taste 0% jargon, 0percent jargon, 0 percent preservatives and 0 percent added sugar. The brand offers breakfast cereals, granola, flakes, seed mixes, on-the-go snacks, ready-to-cook, ready-to-eat food.
True Elements becomes India's 1st food brand to be globally recognised as 'Clean Label' and '100 percent Whole Grain' certified.
The new certification makes True Elements the only Indian brand to be certified by the US-based non-profit organisation ‘Clean Label Project’ & ‘Whole Grains Council’. The organisations are known for raising global standards in food nutrition, food safety and driving consumer transparency. The certification is awarded only after fact-based reviews. Clean Label tests rigorously for over 130 toxins and harmful contaminants including heavy metals, antibiotics, BPA/BPS 9plasticizers) and pesticide residues.