In the latest edition of ‘Mann ki Baat,’ PM Modi applauded nutrition and wellness brands ‘Cureveda’ and 'Kapiva' for their efforts to further Ayurveda
In his 87th edition of ‘Mann ki Baat’ - the Indian radio programme hosted by Prime Minister Narendra Modi - the PM was all praises for Indian plant-based supplement brand Cureveda, which is promoting Ayurveda through its innovative health products. He also lauded Kapiva, another Ayurvedic nutrition and wellness brand, for its contribution to AYUSH. During the programme, Modi underlined that the AYUSH manufacturing business across the world grew from Rs 22,000 crore to 1.4 million crore in the last six years.
Cureveda was set up by entrepreneur-couple Bhavna Anand Sharma and Siddhesh Sharma in Nagpur, three years ago. It offers dietary supplements for holistic life by using traditional knowledge and modern herbal research.
The brand completed five registered clinical trials on products for diabetes, anti-aging, thryroid, piles and urinary tract infection. The dietary supplements are available both online and offline in nearly 2,000 retail units including Wellness Forever, Apollo Pharmacy and Nobel Pharmacy in Delhi, Mumbai, Bengaluru, Hyderabad and Pune.
On the occasion, Cureveda’s Fouder-CEO Bhavna thanked the PM for his encouragement. “We gave a thrust to traditional science of oil pulling by creating products like Sparkle, premium jaggery-based Chyawanprash, on-the-go formats like gel sticks for eye health, reinvented Ayurveda by launching a unique beauty range, which includes bestseller Glow – collagen builder with pearl powder,” she said.
“We wholeheartedly agree with the Prime Minister's observation that quality is what will give acceptance to this global science – hence our focus on clinical research, choice of raw material, promise to use no added metals, or use of glass & recyclable packaging is all designed to deliver to that end,” she added.
Cureveda aims to be the global brand of choice for vegetarian, non-prescription healthcare remedies and revolutionary solutions for promoting well-being. Its formulations are 100% vegetarian, non-genetically modified and free of parabens, gluten, dairy, soy, corn, wheat, flavour or colour.
The brand offers a wide range of dietary supplements for hair & skin, digestion, urinary & kidney health, immunity, liver, general wellness, diabetes, women’s & men’s health, bone & joints, brain, neuro & memory and weight management. Its Cureveda Pro is three-plant protein powder that can be had with milk or smoothies. This vegan protein – made from pea, rice, quinoa and Blue Spirulina – comes in Chocolate Berry and Vanilla Berry flavours.
Kapiva is a Mumbai-based brand that aims to bring selectively sourced natural functional foods to modern-day Indian consumers. Founded by Shrey and Ameve Sharma, it is backed by the Baidyanath group. Its product range includes herbal juices, staples and plant nutrition.
