Varun Dhawan will also be the brand ambassador for EatFit - a multiple-brand food ordering platform from Curefoods
Bollywood actor Varun Dhawan made an undisclosed investment in cloud kitchen company Curefoods. He will also be the brand ambassador for EatFit, one of the house brands of Curefoods. Henceforth, the actor will be seen advocating healthy eating habits through the company’s promotional campaigns. Last year, he invested in nutrition brand Fast&Up.
Curefoods operates various brands like Frozen Bottle, CakeZone, Paratha Box, Aligarh House, Great Indian Khichdi, Chaat Street, Iceberg Organic Ice-creams, Canteen Central, Nomad Pizza, Yumlane and Olio Pizzeria, to name a few. It runs the multiple-brand D2C (direct-to-customer) food ordering platform www.eatfit.in which, the company claims, plays a vital role in inculcating sustainable food ordering habits by offering subscription options – like weekly and monthly meal plans – for healthy food brands.
On the occasion, Curefoods Founder-CEO Ankit Nagori said: “Having Varun Dhawan as an investor adds another level to our association with him. His belief in our capabilities and vision really encourages us further to scale greater heights. We are excited to have him on board right around the time of our D2C platform launch and hope that we can make greater headway in the industry together.”
Varun Dhawan said that he resonates with Curefoods and EatFit’s mission to provide access to multiple food categories while featuring healthy options. “As such, I am beyond excited to endorse Ankit and his team as an investor and brand ambassador. I can’t wait to show the audience some of the great campaigns we have in the works.”
Set up in 2020, Curefoods recently acquired Frozen Bottle and the south Indian franchise rights of American pizza chain Sbarro. The company is planning to open 50 Sbarro outlets in the next three years. The company roped in actress Mithila Palkar as its brand ambassador for EatFit to promote multigrain pizzas.
In January this year, it raised $62 million in funding from Iron Pillar, Sixteenth Street Capital, Binny Bansal, Chiratae Ventures and Accel Partners. It has more than 150 cloud kitchens operating in 15 cities where 10 different dishes are offered to the consumers.