Satvic Foods is home maker Jamana Mahajan’s dream come true as her home-made masalas prepared using organic, pure ingredients, neatly packed in glass jars are catching the imagination of customers from across India. The company collaborated with animal help group Yoda, and all the profits during the Navratri sale will be forwarded to the organisation. “I started Satvic Foods with the main aim to benefit others. I love animals and this is my way of helping them through this initiative," Jamana shares.
Indian kitchens are like mini medicine cabinets. From common cold to indigestion, from fighting throat infection to building immunity – the masala box is like a magic box, which is reached out to at the first sign of trouble. It is like hereditarily acquired first aid skill and trining in using homemade masalas for wellness.
Jamana Mahajan is based out of Ujjain, Madhya Pradesh. It is the tradition of using kitchen remedies inherited from her mother that she carries on when her family has minor health troubles. And, during the peak of Covid 19 pandemic she like several other Indians ensured the family consumed what is believed to be the one potion that keeps the disease away – Kadha – a decoction made using spices supposed to be good for immunity. She has had the advantage of Rajasthani and Gujarati influences on her cuisine thanks to her mixed roots. This coupled with love for cooking always meant great food from her kitchen. When did this skill confined to home translate into entrepreneurship? Read on to find out.
It was not easy. Jamana had a daughter, who suffered with cerebral palsy, and most of her time was spent taking care of her and home. Her daughter breathed her last at just eight years of age and what followed was a whole lot of pain and sorrow. It took a long time for her to come out of it. Only when she finally learnt to deal with it, did she begun to think of her long forgotten dream of starting a business.
Meanwhile her son fell ill, and doctors weren’t able to restore his condition. Her home remedies and kadas did their trick and her son Viraj regained his strength and health. This was when the mother-son duo knew they had a business idea on their hands - to make homemade masalas to be used for health, nutrition and flavour.
After clearing FSSAI registration and getting her products tested at NABL, Jamana finally launched her products – home-made masalas prepared using organic, pure ingredients, neatly packed in glass jars in September. “The response has been quite heartening,” shares Jamana. Satvic Foods Is a young business; one day the orders are more, the other day almost zero, but she is confident and says it is just amazing that customers from Lucknow to Tamil Nadu use her masalas.
Kadak Chai Masala, Sambar Masala, Rajwadi Garam Masala, Golden Milk Masala are some of her products. By testing and a whole lot of trials she has launched yet another popular item – Coffee Spice Mix. Satvic Foods’ protein balls are one of the popular items on the menu, and more are in the pipeline.