Hesa Launches Kitchen Essentials Brand SUHAS

hesa suhas

Under SUHAS, Hesa offers lentils, pulses, grains, spices and masala powders – sourced directly from farmers; they’ll be available in south Indian market in the next 12-18 months

One of India’s largest rural digital platforms, Hesa recently launched its own household consumer brand – SUHAS. The new brand offers a variety of kitchen essentials like lentils, pulses, grains, spices and masala powders, sourced directly from farmers. The products will soon be on sale on its website or in local kirana stores. They will be made available in the south Indian market in the next 12-18 months followed by other parts of India.

The company made a statement to this effect on social media: “Presenting SUHAS by Hesa, our new range of premium-quality and affordable culinary essentials including pulses, ready-to-mix masalas and ground spices sourced directly from farmers! Packed with nutrition and delectable flavours – it’ll be your new partner in the kitchen as you prepare healthy and tasty meals for your family!”

hesa rural
Women SHG members at a cold pressed groundnut oil extraction unit set up by Hesa

On the occasion, its Founder-CEO Vamsi Udayagiri said, “Working in rural India for more than a decade, we discovered the consumer need for quality and affordable spices. With Suhas going forward we plan to directly procure produce from Farmers Interest Groups (FIGs), Farmer Producer Organisations (FPOs), and other agri groups in the future. The idea is to elevate the earning potential of the farmers without any additional cost. Hesa aims to bolster its commitment of empowering rural India by addressing the challenges of branding and market access through SUHAS.”

Hyderabad-based Hesa is a one-stop solution for corporates, SMEs, banks, government and NGOs who wish to access rural India for buy-sell propositions including social responsibilities and branding. The fin tech has over 17 lakh customers and is supported by over 30,000 Hesaathis – who help the rural customers buy or sell their products, avail banking & financing facilities, pay utility bills and explore employment opportunities.

The B2B digital platform aims to phygitally (physical+digital) connect over 6,50,000 villages across India and grow as India’s largest integrated marketplace that enables ease of commerce.