Allana Group Forays into Domestic Coffee Market

Allana group

The Karnataka-based Group exports all grades of coffees like washed & unwashed Monsooned Coffees, Robustas and Arabicas

One of India’s largest exporters of processed food and agro commodities, Allana Group is all set to foray into domestic coffee market, to meet the ever-growing demand for the brewed beverage. As part of it, the company will set up a state-of-the-art roast and ground facility in Karnataka and distribute its products pan-India. It will also invest in roaster and instant coffee machines, with a view to cater to cafes and industrial customers.

The Group diversified into coffee exports in 1982 by setting up a Coffee Division in Bengaluru. Since then, it has been exporting all international grades of washed and unwashed Monsooned Coffees, Robustas and Arabicas, thus catering to all types of customers – specialty, commercial or single estate coffee – particularly in Europe.

In 1992, the company opened its own coffee curing unit at Hassan in Karnataka and also set up an in-house cup-tasting facility. It has been conferred with many awards like the APEDA Trophy for Excellence in Exports constituted by the Government of India.

According to its Business Head-Coffee MP Devaiah, Allana has been at the forefront of the green bean coffee business in India. “Our strong network in sourcing the finest beans as well as our in-house quality control differentiates and brings out the uniqueness in our coffee. Our introduction into the domestic market will aim to cater to true coffee aficionados and deliver a premium experience.”

A sixth-generation member of the Allana Group promoter family, Asim Allana said, “Coffee over the years has become a mainstream consumer drink, especially amongst the vibrant young generation in India. Our foray into the domestic coffee market is our commitment to providing one of the highest grades of coffee to our consumers.Being a veteran player in the industry, our extensive experience and expertise in the food business along with our world-class infrastructure, we aim to create a superior and healthy domestic coffee market in India.”

Besides coffee, the company exports fruits & vegetables, meats, FMCG (edible oils, premium ice-creams and bakery ingredients), agro commodities (spices, oil seeds, pulses and cereals) and pet foods.